In an existing organization, digitalization as a strategic vision can be a catalyst for engagement of customers globally emerging long held values of deep, long term relationship driven business growth. Many organizations have long held the dream of completely immersing their customers with a service reaching emotional loyalty branding. The service reaches far beyond the consumption of the product or service. The dynamics of such extends beyond the taste, the comfort or safety of the consumer, but stimulates thoughts and actions of personal well-being in the Customer Relationship capable of delivering growth and development. A Customer can reach out to others in the community to achieve great deeds such as humanitarian, cultural acceptance, strength in diversity.
Optimization of the business through digitization of the customer experience, is the first step. The second step, having achieved process transformation throughout the value chain, is the point of inflection where real transformation takes place in the engagement process of Customer Relationship. At this stage, the business takes insights from the data analysis to fashion new and more relevant fulfillment of needs. Embracing new and emerging technologies such those disrupting traditional processes of production and delivery such as 3d Printing, will transform the business into a the self fulfillment goal for customers, speaking directly to their needs, through the business’ s own approach to harmonize relationship in strengthening its community of of relationships.
3d Printing as a process will disrupt the world’s 13trillion dollar market in the traditional market of subtractive or extractive manufacturing. This traditional process produces high wastage and degradation and in short is not sustainable. Additive manufacturing (3d Printing) can and will produce products at close to 99.97%. It is a layered process which does not extract nor subtract from the environment, but can produce high quality, robust, recyclables made in the home through a home 3d printer. The concept stimulates human capital development as any and everyone can become a manufacturer or designer just as All can be a publisher on social media.
The second step of digital optimization moves the product or service directly to the customer, inside their home, digitally. It takes a deep understanding of the business goals and objectives defined in a strategic thinking, planning and execution process allowing the business to achieve transformation to providing the emotional level connection and relationship previously expressed as dream
Digital Transformation can be a mechanism to metamorphicise the business into one that realizes the dream into reality. Digital Transformation involves and requires a highly involved strategic approach.