In our introduction last couple of weeks to achieving digital Transformation, we spoke about taking a strategic approach, and more pointedly, a vision-driven strategic approach.
Today I want to examine further, the question of the organization and how its future will be shaped. Digital Transformation will occur in two stages for already established businesses. The first stage is the optimization stage, generating high value through the customer journey. In this stage, the customer is attracted and retained through a design thinking process targeted to high customer satisfaction. Processes are digitized to extreme ends, or as far as possible, to ensure delivery of product and services at 99.97%.
In the optimization stage, processes are designed to point and click experiences in ordering, paying and delivery tracking to the doorstep. The optimization stage is really a digital process, utilizing cloud computing to recede the high cost and maintenance of systems in people, technology and processes.
This stage brings the organization to an inflection point, where the business can determine its level of digitized products and services, in technologies such as 3d Printing, Virtual Reality, Augmented Reality, AI and robotics as it looks to develop new competencies to fulfill market requirements.
The impact of optimization to digital processes will create high value bottom line experience in terms of cost reduction as well as value creation through customer loyalty, innovation and creativity. The downside will result in the loss of jobs in some departments such as traditional ICT, but new skills will be needed in graphics, coding and marketing.
Next we will look at digital Transformation in the context of entrepreneurism and new business.
A robot can print this house in about 8 hours!