Reasearch in Motion, aka RIM, is a Canadian company that reached the top in its industry with its Blackberry systems. However, RIM remained static in its research and rested on its laurels. Along came another (Apple) company that disrupted their then successful business model leaving RIM clueless and now almost obsolete.
Read on for a recap of their misadventures in staying current and relevant. Don’t let your business be the next RIM. Contact Augmented Business Digital Consultants for a free consultation on how we can help you stay relevant.